Pricedrop 2017 has commenced and we are excited to move our Newton Series crashpads direct to you through our website. It has been a strange trip to this point, but we can now concentrate on giving our climbers the best deal possible, without compromise.
At KinetiK Climbing Company, we always strive to move forward, to take risks, and to produce only the best products for you. The Newton Deluxe series crashpads are a definition of a product that cuts no corners and sacrifices nothing in search of a price-point. When you mix in the complexities of selling in retail, the desire to compromise becomes stronger. Before KinetiK started, we committed to avoiding the inverse relationship of growth and innovation. We strove to keep innovation as the driving force of our company.
Over the last years at KinetiK, the profit margin compromise in retail took hold of one product. This pushed us to make adjustments to meet a price-point. The Newton series of crashpads offer the best energy dispersion on the market while featuring solutions unseen on any other bouldering pad on the market. These qualities were essential to creating the best pad on the market, but at a high price. In the retail world, we realized all this added quality produced a product that did not work in the wholesale system.
Being good designers, we saw this as a problem to be solved. We set forth on a compromising campaign. Production cost was lowered by removing the expensive military spec vinyl, simplifying the patterns, removed anything that wasn’t part of the CORE of the Newton series. This allowed us to have a retail pad that was KinetiK, but in its essence was not fully KinetiK.
The Newton 1.0 (as this project became known), was a great solution with all the features and foam. Unfortunately it was a Frankenstein of compromises that went fundamentally against the KinetiK brand of forward progress. Sales felt great, but every sale took something from us. It took a little of our integrity. We were offering a product just to make it work within the retail system we saw in front of us. The focus was on retailers and not our users.
So as of now, we say NO MORE!!! We will never again allow price point and retail systems to define our products. Going direct to customer only allows us to lower all our DELUXE Series crashpad prices. Our customers deserve only the best, so we will focus on providing only that in our products. Everyone can Become KinetiK, but KinetiK cannot create products for every climber at every price. Removing the crashpads from this retail system allows us to bring you a lower price, and a commitment to the best we can build. When you want the best, you can come directly to us at www.kinetikclimbing.com and buy direct from the manufacturer.
